InfoTechnographicsTechnographic targeting
Technographic targeting

Technographic data for software and SaaS vendors.

InfoTechnographics maps the technology that companies run, and who owns it for software and SaaS vendors. You get context with every lead, not just a name and an email.

Installed technology · one accountExample
BillingAnalyticsIdentityMarketing automationHRISTelephonyCollaborationMDMSecurity
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Our work

What we deliver

InfoTechnographics is a technographic data company working with software and SaaS vendors. Most clients start with one service and add others.

01

Technographic data

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We identify the software and platforms companies use, so you can target accounts on a competitor's product, ones due for a change or ones running the stack you integrate with.

02

Custom data builds

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When off-the-shelf lists don't fit, we research one that does: your industries, roles, company sizes and any custom attribute you can describe, checked by people before delivery.

03

Intent and research signals

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We combine topic-level intent signals with manual research on hiring, funding and company news to show which accounts are likely in market now, and who to talk to there.

04

Data append and enrichment

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Send us your CRM or a file and we add missing emails, titles, company details and firmographics, so your existing records become usable for campaigns again.

How we work

What you can expect

Simple rules we follow on every engagement.

Quality over volume

We'd rather send you five right leads than fifty wrong ones.

Compliance built in

CAN-SPAM, GDPR and CASL rules are part of the process, not an afterthought.

No long lock-ins

Programs run month to month once the first phase is complete.

Process

From brief to results

01

Scope

We define the audience and the fields you need.

02

Research

Sources compiled and records verified.

03

Deliver

Data in your format or straight into your CRM.

04

Refresh

Updates on the schedule you choose.

Who we work with

Teams we support

Software and SaaS vendorsAnalytics teamsSales operationsPartner and alliance teams
FAQ

Common questions

Where does the data come from?

Public business sources such as company websites and professional profiles, combined with researcher verification. We don't sell personal consumer data.

How is accuracy checked?

Emails are validated and records are reviewed by researchers before delivery. Anything that fails is replaced or removed.

What formats do you deliver in?

CSV or Excel files, or direct import into your CRM or marketing platform.

Let’s plan your next program

Send a short brief and a person will reply with ideas and next steps.

Contact InfoTechnographics